What it is: Each luxe pouf gives hair an exaggerated sense of body and structure, without the slightest hint of crunch. All-day memory leaves styles supremely soft yet set, for hair that's thicker, fuller, larger than life. What it does: Makes hair big yet soft and touchable Plumps the hair shaft to add volume and thickness Provides heat protection and helps repair and strengthen hair Formulated without parabens or sodium chloride. Color and keratin treatment safe. UV protection for hair. What else you need to know: When your hair could use a little grandiose volume.Big, yet soft volume.